Difference between revisions of "EMS Logo"
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== Current Logos == |
== Current Logos == |
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| − | Below are the vector graphic files |
+ | Below are the vector graphic files for the current EMS logo: in Adobe Illustrator (.ai), Encapsulated PostScript (.eps), and Scalable Vector Graphic (.svg) formats, as well as some relatively large rasterized (pixel) images in Portable Network Graphic (.png) format. |
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=== Two Words - Split "Double" Header === |
=== Two Words - Split "Double" Header === |
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| style="width: 8%; text-align:center;"| '''[https://drive.google.com/file/d/1BPQb4HcljifFWc0Z1pAHwyvy3NdcPOs4/view?usp=sharing .PNG]''' |
| style="width: 8%; text-align:center;"| '''[https://drive.google.com/file/d/1BPQb4HcljifFWc0Z1pAHwyvy3NdcPOs4/view?usp=sharing .PNG]''' |
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= Design History = |
= Design History = |
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| + | == 2012-2013 Early Ideas, and the appearance of "The Gear" == |
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| + | |||
| ⚫ | Not much is known of the early history of EMS's logos. Lots of ideas were tossed back and forth in the early days. From an arrangement of 'maker' themed elements forming the words "Eugene Maker Space", to more abstract designs. Which came when is hard to say, and there may have been other ideas bandied about. We know that the "circuit boards" logo was in use in early 2012, as it appeared on the Grand Opening flyer. The early sketch of an "e" gear shape was not put into use, but there seemed to be several members thinking along similar lines. |
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By January 27, 2013 the now familiar "Gear" logo was uploaded to the website. |
By January 27, 2013 the now familiar "Gear" logo was uploaded to the website. |
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| + | {| class="wikitable" style="margin-left: auto; margin-right: auto;" |
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| − | [[File:Early gear logos.png|400px]] |
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| + | | colspan="1" style="text-align:center; background-color: #3bb54a; color: #fff; width: 432px;" | '''Early Logo Ideas''' |
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| + | | colspan="1" style="text-align:center; background-color: #3bb54a; color: #fff; width: 432px;" | '''The Gear Logo''' |
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| + | |- |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | [[File:Early EMS Logos.png|400px]] |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | [[File:Early gear logos.png|400px]] |
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| + | |- |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | Early ideas showing signs of things to come |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | I imagine there were many heated debates over whether the circle should be green or white |
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| + | |} |
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| + | |||
| − | == Larsen-Swartz Logos == |
+ | == 2014 Larsen-Swartz Logos == |
In early 2014, an effort was made to create a new logo in a collaboration between Wade Larsen and Jeremy "Jher" Swartz. A number of logo designs were proposed, and eventually the decision was narrowed to three main logo images. Each of the logos made use of illustrative elements to depict the words The logos depicted a tree, representing Eugene, a gear representing Maker, and a cube representing Space. Several other logo candidates had used similar illustrative devices to achieve similar goals, with one using a squirrel to represent Eugene. A new typeface was used as well, now rendering all parts of the name in a single typeface which featured a more friendly feel, with a cleaner, more modern vibe. |
In early 2014, an effort was made to create a new logo in a collaboration between Wade Larsen and Jeremy "Jher" Swartz. A number of logo designs were proposed, and eventually the decision was narrowed to three main logo images. Each of the logos made use of illustrative elements to depict the words The logos depicted a tree, representing Eugene, a gear representing Maker, and a cube representing Space. Several other logo candidates had used similar illustrative devices to achieve similar goals, with one using a squirrel to represent Eugene. A new typeface was used as well, now rendering all parts of the name in a single typeface which featured a more friendly feel, with a cleaner, more modern vibe. |
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| + | {| class="wikitable" style="margin-left: auto; margin-right: auto;" |
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| ⚫ | |||
| + | | colspan="1" style="text-align:center; background-color: #3bb54a; color: #fff; width: 432px;" | '''Proposed Alternatives''' |
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| + | | colspan="1" style="text-align:center; background-color: #3bb54a; color: #fff; width: 432px;" | '''Unified Cube Logo''' |
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| + | |- |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | [[File:EMS Larsen Swartz Logos - Alternate Designs.png|400px]] |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | [[File:EMS Larsen Swartz Logos - Unified Cube.png|400px]] |
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| + | |- |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | Tree = Eugene, Gear = Maker, Cube = Space. That squirrel was so cute tho! |
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| + | | colspan="1" style="text-align:center; padding: 16px;" | Cube, Gear, and Tree all stacked together. |
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| + | |} |
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| + | |||
| + | |||
| ⚫ | |||
Over the next few years, adoption of the Larsen-Swartz designs was uneven across the organization. Banners and signage in the shop showed one logo, business cards and webpages showed another. Some places used both. Online usage had begun to settle into using the 'unified cube' logo, but When many social media sites (such as Facebook, Google, Twitter, and Meetup.com) began enclosing userpics in circles as a matter of course, the elongated hexagonal shape of the unified cube logo meant that most sites would cut off the logo. |
Over the next few years, adoption of the Larsen-Swartz designs was uneven across the organization. Banners and signage in the shop showed one logo, business cards and webpages showed another. Some places used both. Online usage had begun to settle into using the 'unified cube' logo, but When many social media sites (such as Facebook, Google, Twitter, and Meetup.com) began enclosing userpics in circles as a matter of course, the elongated hexagonal shape of the unified cube logo meant that most sites would cut off the logo. |
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== "Fusion" Redesign == |
== "Fusion" Redesign == |
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| − | The front window of the shop had, at some point, received a large vinyl application of the text "Eugene Makerspace" as rendered in the Larsen-Swartz logos. Keeping that font, while utilizing the more print/circle friendly "Gear" logo was a solid plan. With the mixed use of both logos in the shop and online, attempting to bridge the gap between the designs seemed like a perfect solution. Leaning on the bolder 'green/black/white' notes from the Larsen-Swartz logos, the final design effectively assembled itself. |
+ | The front window of the shop had, at some point, received a large vinyl application of the text "Eugene Makerspace" as rendered in the Larsen-Swartz logos. Keeping that font, while utilizing the more print/circle friendly "Gear" logo was a solid plan. With the mixed use of both logos in the shop and online, attempting to bridge the gap between the designs seemed like a perfect solution. Refreshing the original "Gear" logo, while Leaning on the bolder 'green/black/white' notes from the Larsen-Swartz logos, and the overall framing and proportions of the "Unified Cube's" presentation, the final design effectively assembled itself. |
| − | |||
| − | After several years of making do with resizing and retracing raster graphics on an 'as needed' basis, the need was finally acknowledged for a 'standard' set of vector-graphic source files, so that logos could be rendered not only at any size that might be called for, but with a more consistent approach to colors, spacing, and layout. An additional set of "Color on Black" logos were created when the 2022 website redesign called for logos to appear on a black background for mobile users. |
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Revision as of 01:14, 11 April 2022
Current Logos
Below are the vector graphic files for the current EMS logo: in Adobe Illustrator (.ai), Encapsulated PostScript (.eps), and Scalable Vector Graphic (.svg) formats, as well as some relatively large rasterized (pixel) images in Portable Network Graphic (.png) format.
Gear Logomark
| Logo Style | File | Vector | Raster | ||
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Gear Only - B&W - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Gear Only - Color on White - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Gear Only - Color on Black - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Two Words - Long Header
| Logo Style | File | Vector | Raster | ||
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Header - B&W - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Header - Color on White - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Header - Color on Black - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Two Words - Split "Double" Header
| Logo Style | File | Vector | Raster | ||
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Double Header - B&W - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
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EMS Logo - Double Header - Color on White - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
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EMS Logo - Double Header - Color on Black - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Three Words - Portrait
| Logo Style | File | Vector | Raster | ||
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Portrait - B&W - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Portrait - Color on White - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Portrait - Color on Black - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Three Words - Landscape
| Logo Style | File | Vector | Raster | ||
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Landscape - B&W - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Landscape - Color on White - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Error creating thumbnail: Unable to save thumbnail to destination
|
EMS Logo - Landscape - Color on Black - Remastered 2021 | .AI | .EPS | .SVG | .PNG |
Design History
2012-2013 Early Ideas, and the appearance of "The Gear"
Not much is known of the early history of EMS's logos. Lots of ideas were tossed back and forth in the early days. From an arrangement of 'maker' themed elements forming the words "Eugene Maker Space", to more abstract designs. Which came when is hard to say, and there may have been other ideas bandied about. We know that the "circuit boards" logo was in use in early 2012, as it appeared on the Grand Opening flyer. The early sketch of an "e" gear shape was not put into use, but there seemed to be several members thinking along similar lines.
By January 27, 2013 the now familiar "Gear" logo was uploaded to the website.
| Early Logo Ideas | The Gear Logo |
|
|
| Early ideas showing signs of things to come | I imagine there were many heated debates over whether the circle should be green or white |
2014 Larsen-Swartz Logos
In early 2014, an effort was made to create a new logo in a collaboration between Wade Larsen and Jeremy "Jher" Swartz. A number of logo designs were proposed, and eventually the decision was narrowed to three main logo images. Each of the logos made use of illustrative elements to depict the words The logos depicted a tree, representing Eugene, a gear representing Maker, and a cube representing Space. Several other logo candidates had used similar illustrative devices to achieve similar goals, with one using a squirrel to represent Eugene. A new typeface was used as well, now rendering all parts of the name in a single typeface which featured a more friendly feel, with a cleaner, more modern vibe.
| Proposed Alternatives | Unified Cube Logo |
|
|
| Tree = Eugene, Gear = Maker, Cube = Space. That squirrel was so cute tho! | Cube, Gear, and Tree all stacked together. |
Mixed adoption and practical concerns
Over the next few years, adoption of the Larsen-Swartz designs was uneven across the organization. Banners and signage in the shop showed one logo, business cards and webpages showed another. Some places used both. Online usage had begun to settle into using the 'unified cube' logo, but When many social media sites (such as Facebook, Google, Twitter, and Meetup.com) began enclosing userpics in circles as a matter of course, the elongated hexagonal shape of the unified cube logo meant that most sites would cut off the logo.
In Spring 2018, efforts began to try once more to wrangle the shop's growing 'who does this belong to?' problem. A number of tools and pieces of equipment were identified that had either been donated or abandoned, and those that were desired to be kept as shop property we wanted to mark as such. At some point in the past, someone had stuck a "Gear" logo sticker on the shop's beloved Vacuum Former, and the idea of doing something similar utilizing the vinyl cutter, caught on.
Unfortunately, the 'Unified Cube" logomark utilized 5 colors, with no way to easily render the logo in a simple 'black ink on white paper' application. As such, the logo could not easily be made into a stencil, or a single-layer vinyl sticker. By contrast, the original "Gear" logo could manage this effortlessly.
"Fusion" Redesign
The front window of the shop had, at some point, received a large vinyl application of the text "Eugene Makerspace" as rendered in the Larsen-Swartz logos. Keeping that font, while utilizing the more print/circle friendly "Gear" logo was a solid plan. With the mixed use of both logos in the shop and online, attempting to bridge the gap between the designs seemed like a perfect solution. Refreshing the original "Gear" logo, while Leaning on the bolder 'green/black/white' notes from the Larsen-Swartz logos, and the overall framing and proportions of the "Unified Cube's" presentation, the final design effectively assembled itself.